CONCEPT
Sjögren's disease is an autoimmune disease that damages moisture-producing gland. Its exact cause remains unclear, and the condition is often misdiagnosed.
This infographic helps patients to better understand the complex diagnosis in a meaningful way through art.
STYLE FRAMES
CREATIVE PROCESS
The brainstorming focused on improving the understanding of an unknown disease. By creating an infographic animation, this disease will have more relevance and awareness globally.
Through an engaging yet effective narrative, the piece delves into key points such as: What is it? How does it develop? Types of disease, symptoms, risks, and treatments.
MOOD BOARD
An irregular grainy style with warm colors reinforces the symptoms of dryness and burning that Sjogren's disease patients experience, accompanied by visual metaphors for a better understanding of the medical explanation.
character design
Guided by a narrator, the sequence takes the patient through the progression of their illness. Two additional characters are introduced to illustrate different approaches to managing the disease, reinforcing the narrative and offering relatable perspectives.
Story Board
The sequence maintains a dynamic flow through thoughtful camera work and subtle transitions, capturing the viewer's attention without becoming overwhelming. These transitions seamlessly link previous and new content, creating a continuous and cohesive narrative flow.
