Concept
Typographic piece that narrates the experience of a girl during her stay within this organization and how she is now a volunteer to connect with the public and invite them to contribute.
The ronald mcdonald house charities
For more than 47 years, The Ronald McDonald House Charities has ensured that families around the world have access to the care and services they need and helped them save more than $611 million in costs during their children's treatment.
Imagen taken from Wikipedia
Music | Pufino - Enlivening
Creation Process
Color Palette
Mainly influenced by McDonald's but with pastel color influences
mOODbOARD
My approach was influenced by a childish and minimalist language that was complemented by a rounded sans-serif typography, without straying from the McDonald's style.
Script
"Moving to another city for my treatment made my parents worried because hotels were expensive and we didn't know how long we would stay.
However, The Ronald McDonald House Charities provided us with a house, which made us feel at home.
The hospital also had rooms where my parents could rest while the staff and volunteers took care of me.
I felt supported and loved, and now I want to thank them. I am one of 152,000 volunteers, but you can also help by donating or volunteering.
Ronald McDonald House Charities is responsible for not only helping families, but also giving them hope. A promise that has never been broken"
(A professional voice over of a girl was hired to give her the effect of passing time from a child to an adult)
Style Frames
