Estereo Picnic Festival
Annual festival of alternative music and cultural entertainment held in Colombia whose objective is to provide an experience beyond music, delving into the promise of a different world.
Concept
Music makes people have unique experiences. That is why each one has their favorite genre since it transmits emotions that return them to their happy place.
What makes this festival unique is that it does not discriminate between different worlds and musical barriers are broken. Therefore, this trailer tells how people through the stereo picnic festival remember their roots, connect and share their experiences through music.
Creation Process
The selected colors are influenced by the carnival color palette since music is celebrated.
mOODbOARD
The approach to the graphic style is influenced by the language of the festival during 2022, which was characterized by having flat and saturated colors.
Storyboard