Concept
Focusing on the deconstruction technique, all parts of the Apple Watch were analyzed, separated, divided and reassembled to create new designs but maintaining the same meaning and value of the Apple Watch.
Creation Process
Color Palette
The intention with these colors is to play with gradients and contrasts between cold and warm colors.
mind map
To understand how to deconstruct it, I analyzed its appearance, what it transmits and what it reflects.
Ideation
Mood Board
Style Board
The elements for this design are parts of the clock, so I used its external and internal parts in addition to simplifying them to their most basic forms and abstracting them.
Story board
Movement is the main intention. I want to provoke the sensation of movement in each still image.
Rough cut
First approach to the final design before playing with textures, gradients and simplifying the compositions.