Audio extracted from "It's Scary In Here" by Adam Ferrara
Concept
My intention is to explore humor and move away from the cliché when talking about mental health to turn it into something opposite and fun. It is seeing mental illness from another point of view and normalizing it, where each one has their own personality.








Style Frames
Creation Process
mOOD bOARD
The approach was to play with typography and color contrasts as well as modifying the characters.


These colors were strategically chosen as well as the typography to characterize Adam, the anxiety and the depression.
Story bOARD
Throughout the sequence, we see a sudden change not only in attitude, but also in typography, colors and moods.



