Concept
My intention is to explore humor and move away from the cliché when talking about mental health to turn it into something opposite and fun. It is seeing mental illness from another point of view and normalizing it, where each one has their own personality.
Adam Ferrara
Actor and comedian nicknamed "Hilarious" by Entertainment Weekly, whose podcast "It's Scary in Here" talks about mental illness in a fun way, making people feel more relatable and helping them.
Adam Ferrara | It's Scary In Here (Full Comedy Special)
Audio extracted from "It's Scary In Here" by Adam Ferrara
Creation Process
Olivia Trotter | Bo Burnham - All Time Low
The idea comes from this piece where an unexpected change of sequence occurs, addressing a serious topic in a different way.
Color Palette
These colors were strategically chosen as well as the typography to characterize Adam, the anxiety and the depression.
mOODbOARD
The approach was to play with typography and color contrasts as well as modifying the characters.
StorybOARD
Throughout the sequence, we see a sudden change not only in attitude, but also in typography, colors and moods.
Style Frames
